The new ad, which blurs the lines between reality and fiction

The furniture brand Rutar continues its communication this year with the new, aesthetically perfect dance film "Fairy Tale at Home". Last year's "Love Story" impressed with its boldness, production execution and artistic approach to advertising and set a new platform for Rutarje's communications in the form of a dance film. Finnish director Mikka Lehtinen designed the script for the new campaign as a story in which outside life enters Rutar's home. In the new ad, which blurs the lines between reality and fiction, dancers Nastja Bremec Rynia and Michal Rynia are joined by top young dancer Naja Domazet. The demanding studio production was created in the production house Nora production group (executive producer Darko Vinkl, producer Bistra Borak).

Campaign: A fairy tale at home Format: TV ad, print Brand: Rutar Client: Rutar Director & Creative: Mikko Lehtinen Production: Nora production group Executive producer: Darko Vinkl Producer: Bistra Borak DoP: Sven Pepeonik Photographer: Martin Baebler Dancers: Nastja Bremec Rynia, Michal Rynia, Naja Domazet Choreography: Nastja Bremec Rynia, Michal Rynia Production designer: Dejan Filipović Stylist: Barbara Podlogar Make-up artist: Alja Sušnik Post-production: NuFrame Editor: Urban Potočnik Music: Unmarked bill of rights (Pete Nashel, Jack Livesey; Extreme Music) Sound Design: Stojan Georgiev